The founder story
From Apple headquarters back to the German Mittelstand.
Christian Schalk worked at Apple in Cork (Ireland) as a Senior Technical Support Specialist for the DACH region. There he learned what Apple devices can do in business — and where they fail when nobody understands them.
That experience is what Medienreife grew out of: bringing Apple expertise back to German mid-sized businesses (the Mittelstand), with patience, plain talk, and an understanding of people who just want to get their work done.
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