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Who we are

We are Medienreife.

Your digitalization partner with Apple solutions — founded on the experience that technology only creates value when it’s truly understood.

The founder story

From Apple headquarters back to the German Mittelstand.

Christian Schalk worked at Apple in Cork (Ireland) as a Senior Technical Support Specialist for the DACH region. There he learned what Apple devices can do in business — and where they fail when nobody understands them.

That experience is what Medienreife grew out of: bringing Apple expertise back to German mid-sized businesses (the Mittelstand), with patience, plain talk, and an understanding of people who just want to get their work done.

Get to know us
Christian at his Mac
Values

What we commit to

Vendor-independent

We recommend what’s right for you — not what earns us the biggest margin.

Patient & clear

We explain things in plain language. No buzzwords, no show — just what you really need.

On equal footing

Solo businesses, SMEs, or enterprises — we talk with you, not about you.

Transparent supply chain

We tell you what comes from us and what comes from a partner — and who is responsible for it.

Partners & supply chain →
Awards

Recognized quality, from Apple to Dropbox

AppleCare Excellence
AppleCare ExcellenceAward 2018
AppleCare Excellence
AppleCare ExcellenceAward 2019
Dropbox Certified
Dropbox CertifiedAdministrator 2021
BVMW
BVMWMember, German SME association

Up for a conversation?

We’re glad — honestly.

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